Ever since man first set foot in this rugged piece of terrain known as Arizona, he has felt compelled to brand everything with a name. Inspiration for these place names came from a variety of sources—some quite obvious.

Lousy Gulch got its name after all the residents got lice. When Mormon pioneers decided to settle near a large stand of Ponderosa pines, they simply named their community Pine. Another group settled in a small valley where they found wild strawberries growing in abundance and decided to name their town Strawberry. Henry Clifton, a member of an early Indian-fighting militia, claimed that in 1864 the place was known as Wah-poo-eta for a prominent Tonto Apache chief better known to whites as Big Rump. The most obvious place name in Mogollon Rim country was bestowed when a group of settlers pulled into a little green valley and promptly named it Little Green Valley.